Challenge
Ease an interested audience into the ambiguous and intimidating process
of self-reflection.
Place Abraham Maslow's 1943 Theory of Human Motivation in modern times.
Ease an interested audience into the ambiguous and intimidating process
of self-reflection.
Place Abraham Maslow's 1943 Theory of Human Motivation in modern times.
Solution
Create a three part experience that introduces Maslow's iconic theory, provides modern day criticism, and prompts self-reflection.
Create a three part experience that introduces Maslow's iconic theory, provides modern day criticism, and prompts self-reflection.
Length of project
4 months
For a week-by-week account of my process, please visit my capstone blog.
4 months
For a week-by-week account of my process, please visit my capstone blog.
Book 1: Discover the theory ↓
Book 2: Modern Day Critique ↓
Book 3: Self-reflection ↓
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The Process
For a week-by-week account of my process, please visit my capstone blog.
This four month project began with an interest in self-reflection and ended with an in-depth study of Maslow's Hierarchy of Human Needs as it relates to life 60 years after its creation. Throughout this process, I considered the importance of self-reflection and self-awareness, various praise and criticism of the Theory through a modern lens, and how structure can help make an intimidating process seem doable.
The experience is separated into three parts:
I. Discover
Maslow's Hierarchy as it was written, TED Talk transcripts, Calls to Action to read criticism in Book II and self-reflect in Part III
II. Challenge
A compilation of essays written in 2017 by social scientists
III. Reflect
Self-Reflection cards with prompts to think of your life as it relates to the Hierarchy
I. Discover
Maslow's Hierarchy as it was written, TED Talk transcripts, Calls to Action to read criticism in Book II and self-reflect in Part III
II. Challenge
A compilation of essays written in 2017 by social scientists
III. Reflect
Self-Reflection cards with prompts to think of your life as it relates to the Hierarchy
Because these books create a multiple-tiered experience, most of my efforts were put into the user experience with plenty of testing and iterating. I focused on the chronological process of experiencing the sleeve and the three books. Additionally, I spent a lot of time perfecting the call to action bubbles seen above. The goal was to make the process as clear and intuitive as possible.
I wanted to pair old and new. I hope that by creating this juxtaposition, a person will gain an understanding of a structured psychological theory, giving them tools to think about themselves in a deeper way.
Coming soon!
During the gallery where this project was exhibited, I laid out self-reflection cards and pinned up a cork board. Over the next few weeks I will be putting together an animation to showcase the responses people put on display.
